Bona partnered with Timbered Flooring, a Bona Certified Contractor company, to launch the Bona Inspiration floor styling system at Clerkenwell Design Week.

Visitors to Timbered’s new Clerkenwell showroom, which was bedecked with huge Inspiration sample boards for the occasion, responded enthusiastically to the beautiful textured surfaces, finished with Bona lacquers, oils and colours in 17 different ways.

Supplies of the leave-behind brochure were flying out of the showroom with designers keen to share them with clients and to encourage upcycling of existing wood floors as part of their design schemes.

Bona’s Technical Manager, Alec Stacey, explained how the looks had been created in collaboration with trend analyst Cay Bond, as part of his series of event presentations on the correct specification of finishes depending upon the environment and opportunities for maintenance.

Timbered Flooring MD, Laurence Warburton said: “The business that’s going to develop from this is solely interior designers and architects specifying Bona’s floor styling to their clients. The brushing system is the key element to develop texture on the surface and to get away from the LVT laminates and fake wood.

“For me, the campaign is breaking boundaries and is what’s been required in the flooring industry for many years. From my experience in dealing with clients and architects they often want a new floor supplied because we simply haven’t been able to achieve the look they have seen on Pinterest for example. Now, with the new brushing technique we can pretty much re-create a new workshop quality finish on site and this opens the doors to new clients, new contracts and new possibilities. From now on, we’re not going to be disposing of old floors but rather renewing them.”

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