Manufacturer of flooring adhesives and subfloor preparation products, F. Ball and Co. Ltd, has appointed DCP Qatar as the distributor of its products in the State of Qatar.
This strategic partnership reflects the growing demand for construction products across the Middle East, with accelerated growth in construction work expected for Qatar ahead of the 2022 FIFA World Cup tournament, which is being hosted in the country.
DCP Qatar will hold stock and distribute a range of F. Ball products selected to reflect the specific demands and needs of the Qatari market.
Experts from F. Ball will travel to Qatar to undertake extensive product training with the DCP Qatar sales team to equip them with the knowledge that will enable them to make confident product recommendations and draw up project specifications.
The support provided by F. Ball’s Recommended Adhesives Guide (RAG), which guarantees the correct adhesive is recommended for any particular floorcovering, ensured DCP Qatar was able to select the most appropriate products to stock from the start of the agreement. The RAG will play an ongoing important role as additional F. Ball adhesives are added to DCP Qatar’s product portfolio.
Jonathan Goold, F. Ball Export Business Manager said of the agreement with DCP Qatar: "Demand for F. Ball products has been growing throughout the Middle East for a number of years, with the region witnessing a prolonged period of construction growth. Qatar, with the forthcoming World Cup finals, is also witnessing a marked growth in demand, which we believe will continue as part of Qatar's ongoing development plans."
Mutaz S. Maroun, DCP Group's Marketing & Expansion Director, commented: “DCP Qatar will ensure that customers for F. Ball's products benefit from high service levels and prompt, reliable supply, and we will work with F. Ball to further develop the market for premium flooring products in Qatar."
