Recofloor hosted several pop-up visits and trade events at flooring distributors during summer 2023, which provided an excellent opportunity to introduce how the waste vinyl flooring collection scheme works and how it can help the flooring sector solve their disposal needs and challenges.
From May to September, Recofloor Scheme Manager Carla Eslava visited distributor trade counters located from Manchester to Cardiff where she gave an overview of Altro and Polyflor’s take-back scheme to the trade counter staff and foot traffic.
In the first face-to-face visits since the start of the pandemic, Recofloor’s proactive approach was welcomed, particularly by trade counter staff who benefited from the latest news. New contractors were more interested in the longer and more educational morning trade events learning more about the scheme. Recofloor promotional materials, flyers, chocolates and pens, plus Altro and Polyflor goodies were delivered at the event. Recofloor-branded window decals, specifically designed for distributors that indicates the site is a designated Recofloor drop-off point, were also dropped off.
Carla said: “Many contractors were interested to hear that Recofloor can accept LVT offcuts and loose lay vinyl and were keen to increase their collections that include this material. It was helpful to remind them of what we can collect.
“Through engaging with customers, we can spread awareness of the scheme and the convenience of free waste vinyl flooring disposal and how their participation could contribute to winning more business. As so many Recofloor members can attest, ‘it’s a win-win all round’ for the environment and business cost savings.”
In addition to the visits and the morning trade events, the scheme undertook additional calls to distributors who also received flyers along with a short Recofloor video clip for those with a promotional monitor at their trade counters.
Pop-up visits and morning trade events, which included scheme promotional items, were held at the following locations:
May 2023
• TradeChoice Carpet and Flooring, Birmingham
• 3D Flooring Supplies, Bristol
• Trade Choice & Flooring, Bristol
• Richards, Bristol
July 2023
• Pennine Floorings Supplies Ltd
• TradeChoice Carpet and Flooring, Manchester
• Branagan Flooring Services Ltd
• Lee Floorstok Ltd, Liverpool
September 2023
• HFD Ltd, Bridgend,
• 3D Flooring Supplies Ltd, Cardiff
• Birch Distribution Ltd, Sheffield
This year, Recofloor also welcomed two new distributor members to their drop-off network - HFD Ltd, Coleshill and SASGO Ltd, Glenrothes, Scotland, bringing the number of UK-wide drop-off sites to more than 60. Recofloor bins are now set up at the new sites and promotional flyers were delivered, informing vinyl customers of the service. More distributors are invited to join the network and benefit from extensive Recofloor support. All participants were invited by email to register for the regular Recofloor e-newsletter.
Carla added: “We provided flyers, in both digital and print formats, to promote distributors’ drop off points, also informing customers of the easy access to the Recofloor bins on site. The service is free, simple and offers a sustainable and cost-saving alternative to traditional waste disposal routes.
“As part of our ongoing communication efforts, we’re encouraging our distributor members, who are not already, to subscribe to our e-newsletter so that they receive timely updates and stay informed about all the latest developments within the Recofloor scheme.”
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