Building on the continued success of rigid core interlocking luxury vinyl tiles, Polyflor is delighted to announce the launch of its new interlocking Camaro Rigid Core collection. Positioned under the already established, hugely successful and market-leading ‘Camaro’ brand, Camaro Rigid Core features 18 stunning new designs, spanning three formats; plank, tile & herringbone.

The collection features a rigid SPC core construction which acts as a strong and stable base for the 5G press fit locking mechanism, which allows installation over most existing subfloors without the use of a mallet. The 5G joint is simply pressed down by hand until an audible click confirms the joint is locked to provide a swift and easy installation method ideal for quick turnaround projects.

Other benefits of Camaro Rigid Core include a built-in acoustic underlay offering 18dB impact sound reduction and eliminating the need for separate underlay, Polyurethane Reinforcement for eased cleaning and maintenance, and the collection is 100% waterproof and suitable for use with underfloor heating.

Thomas Rollo, Marketing Director at Polyflor commented: “We are thrilled to have extended our Camaro product portfolio with a rigid core solution that is perfectly suited to meet the needs of busy homes and light commercial environments. Significant investment has been made to ensure the new Camaro Rigid Core range offers a collection of contemporary designs, paired with the very latest technical innovations to create a package that is both visually engaging and extremely efficient to install”.

To present the beautiful new collection Polyflor have invested heavily in marketing items, including a 70-page brochure full of inspirational installation photography. A shadecard with a look book insert, a large retail presenter and a table top retail display stand. Sampling can be ordered free of charge on the Polyflor website or by calling the Polyflor Samples Direct Hotline on 0161 767 2551.

www.polyflor.com