Lifestyle Floors, a leading brand of carpet, laminate, vinyl and LVT flooring, announces its relaunch to independent retailers, which will be rolled out across the UK from April 2025.
Streamlining Lifestyle Floors’ product range, improving pricing structures and providing a new, best-in-class point-of-sale (POS) this multi-million-pound investment will help make selling the brand easier than ever before, driving growth across the independent retail flooring sector.
Lifestyle Floors has built a strong industry reputation based on quality, value and affordability. Driven by invaluable feedback from its customers, these changes reflect the brands unwavering commitment to supporting retailers’ growth and success, while marking an exciting new chapter for Lifestyle Floors. The brand is enhancing its entire offering and further reinforcing its dedication to empowering retailers nationwide.
The comprehensive relaunch is based on three core elements.
Streamlined product range
Lifestyle Floors will streamline its offering to focus on best-selling products, while discontinuing less popular products over the next 18 months to achieve a faster product turnover.
As part of the product simplification and refresh, Lifestyle Floors is updating its best-selling collection, Pebble Beach. Following the growing demand for warmer neutrals in the home, Lifestyle Floors is introducing six new colourways, heralding a richer, more authentic, earthy palette to the collection.
Fresh new designs will also be coming in from April for the brand’s popular South BeachTex and SilverTex vinyl ranges, capitalising on the rising popularity of vinyl flooring.
With these new designs, retailers can stay attuned to customer trends, offering greater design possibilities while maintaining the trusted manufacturing quality their customers expect.
Improved pricing structure
To increase operational efficiency and transparency, Lifestyle Floors will be introducing an improved pricing structure to help independent retailers plan and sell with confidence.
New best-in-class point-of-sale (POS)
Lifestyle Floors is committing a multi-million-pound investment to support independent retailers to enhance their in-store customer experience, with entirely redesigned point-of-sale (POS).
Designed for bigger impact on a smaller footprint, the new best-in-class units have been developed to maximise top-selling ranges of carpet, vinyl, laminate and LVT; ensuring retailers can display more products than ever before in a consumer-friendly way.
All units will come with enhanced, changeable display graphics, for an improved shopper experience and standardised 9x18 and 18x18 interchangeable carpets and swatch books. They will also boast removable inserts to display prices and more flexible fold-down sample book handles with clear range labelling for quicker identification. Wall units will also feature premium LED back-lit graphics to further attract customers.
This new POS will give greater creative display freedom and flexibility, so that retailers can adapt the products they display to suit their customers.
Commenting on the upcoming changes, Paul Sewell, Managing Director of Independent Retail at Headlam said: “We’re incredibly excited about the future of Lifestyle Floors. By refining our range, improving pricing, and introducing more engaging, consumer-friendly displays, our goal is simple —to showcase Lifestyle Floors and make it easier to sell for our customers.
“In today’s challenging market, we’re more committed than ever to supporting our retail partners for long-term success. We’ve listened to their feedback and made changes that will make a real difference in their stores and day-to-day operations.”
This relaunch forms part of Headlam’s broader transformation strategy, which is centred around a customer-first approach. By leveraging cutting-edge solutions and focusing on retailer support, Headlam aims to set a new benchmark in the flooring sector, driving long-term growth for both Lifestyle Floors and its retail partners.
