Construction Products Group UK is marking International Women’s Day with a digital campaign to showcase the achievements of women across the business and raise awareness of the significant roles they play within the construction industry.
Women behind the CPG UK brands, which include Flowcrete and TREMCO, as well as Dryvit, illbruck, Nudura and Nullifire, are being featured across the company’s social media channels for the month of March.
The campaign will provide an insight into working within construction and how the women within the organisation support the market with industry leading products, technologies, and services.
Talking to women in various roles across the business from specification and on-site support to marketing, production and customer services, it will look at the drivers and key motivators of women who work within construction.
CPG UK offers solutions for all six sides of the building envelope, covering external wall insulation, flooring, sealing and bonding as well as passive fire protection solutions. While the company has built its leading brands over multiple decades within specialised fields, women have always played an important role in the growth of this business and the offering of services and support for the brands.
Laura Smith, Senior Market Manager at CPG UK commented: “With women making up around 14% of construction professionals, the gender gap is still prevalent in this industry within the UK, however, as shown by the employees of CPG UK, misconceptions about gender specific roles are gradually diminishing with a growing number of women choosing a career in construction.
“It’s inspiring to see women across the business playing a key role in driving forward innovation and sustainability for our customers.
“When we look back as a business, we cannot forget those who are no longer with us, such as Dawn Gibbins, the co-founder of the Flowcrete brand, and the impact these inspiring women, have played within the industry and setting the foundations for women in construction.
“We hope the campaign will bring that work-to-life and, most importantly, help encourage women to consider a career in construction.”
Another woman featured in the CPG UK campaign is Michelle Mendes, Market Manager for Flowcrete and TREMCO flooring brands.
Michelle has recently led the launch of Flowcrete’s new formulation seamless terrazzo, Mondeco, at Futurebuild, which has been re-engineered for 2022 and beyond. She said: “Our brands are really focused on sustainability and innovation. CPG UK is paving the way for the construction industry, and our corporate values go hand-in-hand with International Women’s Day.”
Victoria Langley, Area Sales Manager for TREMCO, which offers compatible DPMs, adhesives and smoothing compounds, is also featured in the CPG UK campaign. She said: “Women operate across the company, enabling CPG UK to achieve its goals in their different roles and capacities.
“International Women’s Day provides a great opportunity for us to come together and celebrate the achievements, look back on the successes achieved and look to the future.”
