With updated lifetime protection against all common household stains, there’s no doubt that Abingdon Flooring’s Stainfree for Life Guarantee is among the best in the business. Previously only covering food and drink stains, the new promise now covers everything from markers to marmite.
Along with improved household stains coverage, Stainfree for Life also enjoys an updated look and Abingdon Flooring has now begun the roll-out to stores across the country, updating displays and releasing new merchandise. A new panel for wall displays, lectern swatch covers, sample labels, registration forms and reminders, carpet care guides and window stickers; now all bear the stronger messaging and smart look of the Stainfree for Life Guarantee.
Charlotte Coop, Head of Marketing at Abingdon Flooring, says: “With the big improvements in the Stainfree for Life Guarantee that comes with every Stainfree and Love Story carpet we really wanted to highlight that this was a significant upgrade and an even more compelling reason for homeowners to choose Abingdon Flooring carpets. With that in mind, we’ve created a high impact look and strong, clear messaging that stands out and which communicates the advantages succinctly.”
The Stainfree for Life Guarantee will make its presence felt across a wide range of in-store POS. Lecterns will be updated with an overlay on the top sample, while wall displays feature a smart full-length panel featuring a QR code that directs customers to improved website content that looks at the guarantee and its benefits in details. Roll ranges will feature a new hardwearing label and retailers will also have access to literature including care and maintenance instructions, window stickers and warranty registration cards.
Abingdon Flooring has also updated the website, www.abingdonflooring.co.uk/stainfree-for-life with in-depth information on the guarantee, what’s covered and how to register new carpets. The update programme is now underway.
