British Wool has launched a new website, designed specifically to support its manufacturing and retailing partners.
The new site provides access to some of the latest market research carried out by British Wool, providing valuable insight into the carpets, beds and bedding sectors. The site also includes a range of training resources designed to help manufacturers and retailers articulate the benefits and features of British wool, along with useful advice on caring for wool products.
Graham Clark, Head of Marketing, commented: “Supporting our trade community is incredibly important - they are the first point of contact for consumers and represent the British Wool brand on the frontline. Our new website is designed to provide easy access to a range of relevant information which helps to promote and support conversations about British wool products.”
The new website also provides useful functionality for consumers, with a stockist locator facility allowing consumers to locate their nearest stockist of British wool products by postcode.
